Go ogle

A friend of mine told me about a facebook group she has created a while ago:

” (…) a group on Facebook, Go ogle, I created for fun some time ago for the simple reason that whenever I googled for images there would always come up some nakedish person even though the subject was really dry. You can see some examples there. I don´t know if that is relevant for your master project but that is medium internet to me when I´m lets say looking for logo for an evironmental organisation and a naked person is in the mixture (even with moderate filter).”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10-second drawings

This was a quick experiment where I asked people to draw (within 10 seconds) their first association about the term ‘internet’.

It quickly showed that an empty A4-sheet can be quite stressful, which led me to my more extended qualitative enquiry;

https://blog.zhdk.ch/aliceschwab/2012/05/13/comparative-enquiry-what-is-the-internet-for-you/

Here a few 10-second drawings:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Wordless Web

This is a plug-in I got sent to by a friend of mine; you drag the icon into your bookmarks, then go onto any website you want, click on ‘wordless web’ and the chosen website will appear without any text.

I don’t know how useful this is, but it certainly is interesting filter-research.

http://wordlessweb.com/

 

Rob van Kranenburg

At the beginning of May I had the pleasure to meet with Rob van Kranenburg during his visit to Switzerland. He is a busy man, so it was an honour to be able to ask him questions, to talk about the Internet of Things, The Council and also more in general how he views the world now and in the future. Apart from being very interesting and inspiring, Rob pointed me toward a concrete direction for my master thesis, which might have taken me a lot longer to see by myself.

http://www.theinternetofthings.eu/

He spoke about different kinds of intelligence and what a nice challenge it would be to create a platform which is catered towards all of them. Within the frame of my project, I understand this statement the following way (hoping not to translate it wrongly): There is different ways of searching, some people search online, some offline, some ask people directly, some go straight to the library, some search only on Google, some on other search engines, and maybe, in the future, some people won’t remember analogue encyclopedias. It is not about cataloging those kinds into right or wrong, or old and new. It is about making the path of online research more transparent.

Rob wondered wether it would be interesting to look into children and make them my target audience. Which is interesting to me because one of the options I am thinking about is to design for a self-given future scenario in the world of online searching.

This leads me to the conclusions I could draw from this conversation with the creator of The Internet of Things. There is three enquiries I will be doing over the summer:

1.HOW DO YOU SEE THE INTERNET? A large enquiry where I ask as many people as possible to send me an image/images of how they see the internet. I am trying to get instinctive (imagery) associations back which show the relationship the user has to the medium internet.

2. SEARCH BEHAVIOUR (OFF- AND ONLINE) A focused enquiry with 5-6 people where they search the answer to a given question; I will observe how and where they search. What is their instincts? What is their pattern? What do they avoid?

3. COMPARATIVE ONLINE SEARCH ENQUIRY  A large enquiry where I ask one specific question to people from different countries. How are their findings different? A simple search result from the same search engine can differ depending on .ch, .nl, .fr, .it ect.

These enquiries will help me to define

– what it is I would like to make visible in the online search process

– what my target group is

– what is it concretely I will be designing

 

 

Eli Pariser – “Beware online for Filter Bubbles”

Ich möchte hier ein paar Screenshots dieses TED talks zeigen, und ein paar seiner relevantesten Aussagen bezüglich meines Projektes zitieren.

http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Zitat Eli Pariser via TED talk:

So it’s not just Google and Facebook either. This is something that’s sweeping the Web.There are a whole host of companies that are doing this kind of personalization. Yahoo News, the biggest news site on the Internet, is now personalized — different people get different things. Huffington Post, the Washington Post, the New York Times — all flirting with personalization in various ways. And this moves us very quickly toward a world in whichthe Internet is showing us what it thinks we want to see, but not necessarily what we need to see. As Eric Schmidt said, “It will be very hard for people to watch or consume somethingthat has not in some sense been tailored for them.”

So I do think this is a problem. And I think, if you take all of these filters together, you take all these algorithms, you get what I call a filter bubble. And your filter bubble is your own personal, unique universe of information that you live in online. And what’s in your filter bubble depends on who you are, and it depends on what you do. But the thing is that you don’t decide what gets in. And more importantly, you don’t actually see what gets edited out.

(…)

That, in fact, you couldn’t have a functioning democracy if citizens didn’t get a good flow of information,

Er sagt, die menschlichen “Gatekeepers” der Informationen hätten sich in “algorythmic gatekeepers” verwandelt.

Als Schlusszitat dies:

Aktualisierter Projekttitel

Im Plenum heute habe ich einige meiner Fortschritte präsentiert. Der aktualisierte Projekttitel ist nun “Orientation und Transparenz im Umgang mit digitalen Suchmaschinen”.

Wir diskutierten, wie weit ich mich in die “Processing”-Sprache hineinarbeiten sollte (und ob überhaupt Processing im Vergleich zu HTML5); bestätigt hat sich für mich, dass ich in meiner Arbeit den Blickwinkel des Users annehmen werde und nicht die Technologie als meinen Standpunkt festlege. Projektpartner waren auch ein Thema, wobei einige sehr vielversprechende Namen und Projekte genannt wurden. So zum Beispiel Jürgen Späth und das Projekt über instinktives Suchverhalten im Gebiet der medizinischen Information, Jürg Lehni, Viola Zimmermann und sogar zwei Bekannte zweier Mitstudentinnen.

Dieses Video ist empfohlen worden:

http://www.ted.com/talks/lang/en/eli_pariser_beware_online_filter_bubbles.html

(Eli Pariser auf TED-talks)

Und dann noch eine interessante Information: anscheinend wird im asiatischen Raum eher Yahoo als Google benützt für online-Suchaktionen. Es wird interessant sein herauszufinden weshalb.