Over the past two years, Seoul Metropolitan Government has significantly changed the way it engages with its citizens – moving away from a one-way public communication model towards a system with greater focus on getting citizens more involved in decision-making process. Seoul Metropolitan Government has developed various communication channels that open up two-way dialogue between the city administration and citizens. This research paper explores how these new communication channels are creating a culture, which encourages city administration to engage with citizens who provide information about their needs and help shape new ideas. The research results show that Seoul Metropolitan Government’s multi-channel communication builds shared understanding and trusting relationship among various stakeholders including citizens. It enables them to become partners in co-creating innovative solutions to problems of our society.
