{"id":601,"date":"2014-10-23T20:56:22","date_gmt":"2014-10-23T18:56:22","guid":{"rendered":"https:\/\/blog.zhdk.ch\/incubator\/?p=601"},"modified":"2014-12-02T13:48:30","modified_gmt":"2014-12-02T11:48:30","slug":"marketing-kommunikation","status":"publish","type":"post","link":"https:\/\/blog.zhdk.ch\/incubator\/marketing-kommunikation\/","title":{"rendered":"Marketing &amp; Kommunikation I"},"content":{"rendered":"<p>Wie soll ein Startup Unternehmen effizientes Marketing betreiben und die daf\u00fcr geeignete Kommunikation finden im digitalen und analogen Raum? <!--more--><br \/>\nDer Kommunikationsberater Daniel Frei zeigt Strategien auf zu Marketing, Public Relations, auch mit neueren Instrumenten wie Social Media mit ihren Chancen und Gefahren, aber auch mit ihrem Potenzial. Die Incubatees erfahren mehr \u00fcber M\u00f6glichkeiten, wie man auf sich aufmerksam macht und das mit relativ wenig Aufwand. Gerade bei kulturellen oder\u00a0k\u00fcnstlerischen Vorhaben gilt es, die Natur des Cases in dieser Hinsicht voll auszusch\u00f6pfen.<\/p>\n<div class=\"gallery gallery-601-1\"><div class=\"row gallery-row\"><div class=\"col-sm-3 col-lg-3\"><a data-lightbox-gallery=\"601\" title=\"\" class=\"thumbnail img-thumbnail\" href='https:\/\/blog.zhdk.ch\/incubator\/files\/2014\/10\/Frei_1.png' rel=\"lightbox[601]\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blog.zhdk.ch\/incubator\/files\/2014\/10\/Frei_1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a><\/div><div class=\"col-sm-3 col-lg-3\"><a data-lightbox-gallery=\"601\" title=\"\" class=\"thumbnail img-thumbnail\" href='https:\/\/blog.zhdk.ch\/incubator\/files\/2014\/10\/Frei_3.png' rel=\"lightbox[601]\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blog.zhdk.ch\/incubator\/files\/2014\/10\/Frei_3-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a><\/div><div class=\"col-sm-3 col-lg-3\"><a data-lightbox-gallery=\"601\" title=\"\" class=\"thumbnail img-thumbnail\" href='https:\/\/blog.zhdk.ch\/incubator\/files\/2014\/10\/Frei_4.png' rel=\"lightbox[601]\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blog.zhdk.ch\/incubator\/files\/2014\/10\/Frei_4-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wie soll ein Startup Unternehmen effizientes Marketing betreiben und die daf\u00fcr geeignete Kommunikation finden im digitalen und analogen Raum?<\/p>\n","protected":false},"author":2113,"featured_media":609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[161462],"tags":[],"class_list":["post-601","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-inputs","post_format-post-format-gallery","dwtl normal"],"_links":{"self":[{"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/posts\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/users\/2113"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/comments?post=601"}],"version-history":[{"count":2,"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/posts\/601\/revisions"}],"predecessor-version":[{"id":744,"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/posts\/601\/revisions\/744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/media\/609"}],"wp:attachment":[{"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/categories?post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zhdk.ch\/incubator\/wp-json\/wp\/v2\/tags?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}