{"id":3657,"date":"2018-12-13T11:19:27","date_gmt":"2018-12-13T10:19:27","guid":{"rendered":"https:\/\/blog.zhdk.ch\/masterkvis\/?p=3657"},"modified":"2019-08-07T15:48:00","modified_gmt":"2019-08-07T13:48:00","slug":"visual-communication-of-wildlife-conservation","status":"publish","type":"post","link":"https:\/\/blog.zhdk.ch\/masterkvis\/visual-communication-of-wildlife-conservation\/","title":{"rendered":"Gardeners of the highlands"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Communicating for the conservation of the Talamanca mountain range<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Patricia Blanco Murillo, 2019<\/h4>\n\n\n\n<ul class=\"wp-block-gallery alignfull columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-1-1024x743.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"743\" src=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-1-1024x743.jpg\" alt=\"\" data-id=\"4244\" data-link=\"https:\/\/blog.zhdk.ch\/masterkvis\/visual-communication-of-wildlife-conservation\/postcards-1\/\" class=\"wp-image-4244\" srcset=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-1-1024x743.jpg 1024w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-1-300x218.jpg 300w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-1-768x557.jpg 768w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-1.jpg 1872w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-2_1-1024x743.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"743\" src=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-2_1-1024x743.jpg\" alt=\"\" data-id=\"4248\" data-link=\"https:\/\/blog.zhdk.ch\/masterkvis\/visual-communication-of-wildlife-conservation\/postcards-2_1\/\" class=\"wp-image-4248\" srcset=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-2_1-1024x743.jpg 1024w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-2_1-300x218.jpg 300w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-2_1-768x557.jpg 768w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/POSTCARDS-2_1.jpg 1872w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/HUMM-1-1024x767.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/HUMM-1-1024x767.jpg\" alt=\"\" data-id=\"4252\" data-link=\"https:\/\/blog.zhdk.ch\/masterkvis\/visual-communication-of-wildlife-conservation\/humm-1\/\" class=\"wp-image-4252\" srcset=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/HUMM-1-1024x767.jpg 1024w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/HUMM-1-300x225.jpg 300w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/HUMM-1-768x576.jpg 768w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/HUMM-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/MOUSE-1-1-1024x767.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/MOUSE-1-1-1024x767.jpg\" alt=\"\" data-id=\"4260\" data-link=\"https:\/\/blog.zhdk.ch\/masterkvis\/visual-communication-of-wildlife-conservation\/mouse-1-3\/\" class=\"wp-image-4260\" srcset=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/MOUSE-1-1-1024x767.jpg 1024w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/MOUSE-1-1-300x225.jpg 300w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/MOUSE-1-1-768x576.jpg 768w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/MOUSE-1-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>How can animated illustration be used to engage the online community with wildlife conservation?<\/strong><\/h5>\n\n\n\n<p>\u00abGardeners of the highlands\u00bb aims to&nbsp;develop an informational campaign to increase&nbsp;the public awareness towards the conservation&nbsp;of wild species of the Talamanca Mountain&nbsp;Range in Costa Rica. This project, through the&nbsp;use of technical foundations of applied illustration,&nbsp;aspires to generate and communicate&nbsp;empathy of people from diverse backgrounds to&nbsp;support the conservation efforts.<\/p>\n\n\n\n<p>This campaign will use scientific data to&nbsp;generate a series of animated cartoons and&nbsp;illustrations to communicate scientific knowledge&nbsp;in an intelligible way to enthusiastic non-experts.&nbsp;These emotion-evoking cartoons explore&nbsp;the use of social networks as a medium to&nbsp;transmit knowledge in society. This could serve&nbsp;as a novel way of accessing and assimilating&nbsp;information to create awareness and support&nbsp;for the conservation of these species.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:55% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.26.24-1024x711.jpg\" alt=\"\" class=\"wp-image-4264\" srcset=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.26.24-1024x711.jpg 1024w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.26.24-300x208.jpg 300w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.26.24-768x533.jpg 768w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.26.24.jpg 1441w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h5 class=\"wp-block-heading\">Selection of the species<\/h5>\n\n\n\n<p>For the effect of this project, I have decided to split the main herbivores into 4 different&nbsp;groups,&nbsp;based on the biological&nbsp;relevance of the species, their conservation status or whether they illustrate the endemism of the&nbsp;region.&nbsp;Tapir (<em>Tapirus bairdii<\/em>),&nbsp;Talamancan deer mouse (<em>Peromyscus nudipes<\/em>),&nbsp;Quetzal (<em>Pharomachrus mocinno<\/em> ssp. <em>costaricensis<\/em>) and&nbsp;Fiery-throated Hummingbird (<em>Panterpe insignis<\/em>).<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\" style=\"grid-template-columns:auto 55%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"956\" src=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/Bildschirmfoto-2019-08-07-um-13.31.29.png\" alt=\"\" class=\"wp-image-4274\" srcset=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/Bildschirmfoto-2019-08-07-um-13.31.29.png 945w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/Bildschirmfoto-2019-08-07-um-13.31.29-297x300.png 297w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2018\/12\/Bildschirmfoto-2019-08-07-um-13.31.29-768x777.png 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h5 class=\"wp-block-heading\">Character design<\/h5>\n\n\n\n<p>Shape and appearance is a very important factor in the initial perception of a specific person or&nbsp;character.&nbsp;The shape of the character must represent not only the physical characteristics but to also express&nbsp;through shape, the personality of each animal.&nbsp;<br><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"703\" src=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.32.52.png\" alt=\"\" class=\"wp-image-4278\" srcset=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.32.52.png 576w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.32.52-246x300.png 246w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h5 class=\"wp-block-heading\">Precolumbian gold design in botanical illustration<\/h5>\n\n\n\n<p>In order to create a distinctive style that will help to unify not only this campaign but also in the&nbsp;future campaign of the project and unify the graphics style of the CRWF.&nbsp;In order to find an accurate way and represent the pre-Columbian gold style, I made a selection&nbsp;of identifiable shapes found in the gold pieces of Diquis, exploring the different indigenous styles&nbsp;of the region and the elements to be used.&nbsp;The previously defined elements can be also used to represent&nbsp;shapes found in many ways in nature.<br><\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Cartoons to communicate science<\/h4>\n\n\n\n<p>One&nbsp;of the challenges to achieve effective, responsible communication relies in the fact that we need&nbsp;to make sure the audience understands the message of animals by their own nature and get to&nbsp;create an emotional bond to the species without misleading into the idea that wild animals can be&nbsp;seen as pets, especially by the younger population.&nbsp;Cartoons can be a powerful tool for education because it triggers scientific curiosity and as&nbsp;conservation communicators, we have a great responsibility in the way we use images due to the&nbsp;impact they will have in the way the audience can perceive animals, both domestic and wild.&nbsp;&nbsp;This kind of communication relies on&nbsp;the iconicity of visuals to obtain an emotional response which can create a long-lasting&nbsp;relationship with conservation.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.29.06-1024x311.png\" alt=\"\" class=\"wp-image-4270\" srcset=\"https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.29.06-1024x311.png 1024w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.29.06-300x91.png 300w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.29.06-768x233.png 768w, https:\/\/blog.zhdk.ch\/masterkvis\/files\/2019\/08\/Bildschirmfoto-2019-08-07-um-13.29.06.png 1649w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Instagram format:  The campaign will be applied in&nbsp;the CRWF\u2019s Instagram&nbsp;to engage the community for the&nbsp;protection of wildlife by&nbsp;making the story more interesting for the viewer and trigger curiosity in the audience.<\/figcaption><\/figure>\n\n\n\n<p><strong>Cooperation partner<\/strong><\/p>\n\n\n\n<p>Costa Rica Wildlife Foundation<br>Head biologist: Esteban Brenes Mora<\/p>\n\n\n\n<p><strong>Mentor<\/strong><br>Alessandro Holler<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttp:\/\/costaricawildlife.orghttps:\/\/naiconservation.org\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Communicating for the conservation of the Talamanca mountain range Patricia Blanco Murillo, 2019 How can animated illustration be used to engage the online community with wildlife conservation? \u00abGardeners of the highlands\u00bb aims to&nbsp;develop an informational campaign to increase&nbsp;the public awareness towards the conservation&nbsp;of wild species of the Talamanca Mountain&nbsp;Range in Costa Rica. This project, through [&hellip;]<\/p>\n","protected":false},"author":2389,"featured_media":4250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-3657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-projekte","8":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/posts\/3657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/users\/2389"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/comments?post=3657"}],"version-history":[{"count":18,"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/posts\/3657\/revisions"}],"predecessor-version":[{"id":4286,"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/posts\/3657\/revisions\/4286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/media\/4250"}],"wp:attachment":[{"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/media?parent=3657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/categories?post=3657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zhdk.ch\/masterkvis\/wp-json\/wp\/v2\/tags?post=3657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}