„Disruptive innovation as a theory lacks concrete definition and is often misinterpreted in the literature. Previous studies dealing with the phenomenon largely focus on the process of market disruption and the factors that drive the process. However, little research exists that seeks to quantitatively validate existing theory. In response to these problems, we develop a market growth model that is capable of analysing multiple market segments and innovations. Building on existing models of consumer choice and innovation diffusion, we develop a utility-based model that considers the effects of preference structure, demand structure, and development dynamics on market disruption.“
Source: Mount, M.P. (2012). The Mechanisms that Drive Disruptive Innovation. Diss. University of York.
