{"id":232,"date":"2018-10-02T14:13:31","date_gmt":"2018-10-02T14:13:31","guid":{"rendered":"https:\/\/blog.zhdk.ch\/wordpress\/?page_id=232"},"modified":"2021-10-19T11:44:06","modified_gmt":"2021-10-19T11:44:06","slug":"seo","status":"publish","type":"page","link":"https:\/\/blog.zhdk.ch\/wordpress\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<h2>SUCHMASCHINENOPTIMIERUNG<\/h2>\n<p>Es nutzt dir gar nichts, eine super neue Webseite zu machen, wenn niemand diese in Google finden kann.<\/p>\n<p>Ja, Google ist einfach zurzeit die wichtigste Suchmaschine. Punkt.<\/p>\n<h2>Let google know about you<\/h2>\n<ul>\n<li>Google benachrichtigen, dass du ein neue Webseite hast: <a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmasters Tools<\/a>&nbsp;&#8211; NEU: <a href=\"https:\/\/search.google.com\/search-console\/about?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a>\n<ul>\n<li>Mit einem google-Konto anmelden (z.B einer gmail-Adresse oder einer anderen eigenen Mailadresse)<br \/>\n<a href=\"https:\/\/accounts.google.com\/signup\/v2\/webcreateaccount?continue=https%3A%2F%2Fmyaccount.google.com%2Fintro&amp;flowName=GlifWebSignIn&amp;flowEntry=SignUp\" target=\"_blank\" rel=\"noopener noreferrer\">Google-Konto erstellen<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/accounts.google.com\/signup\/v2\/webcreateaccount?continue=https%3A%2F%2Fmyaccount.google.com%2Fintro&amp;flowName=GlifWebSignIn&amp;flowEntry=SignUp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-640 size-large\" src=\"https:\/\/blog.zhdk.ch\/wordpress\/files\/2018\/10\/Bildschirmfoto-2018-10-12-um-15.28.16-1-1024x809.png\" alt=\"\" width=\"660\" height=\"521\" srcset=\"https:\/\/blog.zhdk.ch\/wordpress\/files\/2018\/10\/Bildschirmfoto-2018-10-12-um-15.28.16-1-1024x809.png 1024w, https:\/\/blog.zhdk.ch\/wordpress\/files\/2018\/10\/Bildschirmfoto-2018-10-12-um-15.28.16-1-300x237.png 300w, https:\/\/blog.zhdk.ch\/wordpress\/files\/2018\/10\/Bildschirmfoto-2018-10-12-um-15.28.16-1-768x607.png 768w, https:\/\/blog.zhdk.ch\/wordpress\/files\/2018\/10\/Bildschirmfoto-2018-10-12-um-15.28.16-1.png 1560w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<ul>\n<li>&nbsp;In neue: <a href=\"https:\/\/search.google.com\/search-console\/about?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a> einloggen\n<ul>\n<li>Property hinzuf\u00fcgen<\/li>\n<li>Property-Typ ausw\u00e4hlen -&gt;Domain (alle sind inkl.) neu!<\/li>\n<li>In DNS Editor &#8211; &nbsp;TXT anpassen (in Domainanbieter! z.B. Metanet)<\/li>\n<\/ul>\n<\/li>\n<li>In &#8222;alte&#8220;&nbsp;<a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmasters Tools<\/a>\n<ul>\n<li>Property hinzuf\u00fcgen<\/li>\n<li>Inhaberschaft best\u00e4tigen: (Achtung mit blog.zhdk.ch\/meinweb nicht m\u00f6glich!)\n<ul>\n<li>Methode 1 &#8211; Eine html-Datei hochladen (Du brauchst eine SFTP-Verbindung oder \u00e4hnliches zu deinem Hosting-Server)<\/li>\n<li>Methode 2 &#8211; Einen Meta Tag zu deiner Startseite hinzuf\u00fcgen <strong>(wordpress.com)-&gt; <\/strong>Einstellungen -&gt; traffic -&gt; website Verifizierungsdienste -&gt;metatag hinzuf\u00fcgen -&gt;fertig<\/li>\n<li>Weitere alternative Methoden sind m\u00f6glich<\/li>\n<\/ul>\n<\/li>\n<li>Was du hier zu tun hast (Basics)\n<ul>\n<li>Crawling: Abruf wie durch Google<\/li>\n<li>Crawling: Sitemap hinzuf\u00fcgen\/testen. Am besten hast du ein Plugin, welches f\u00fcr dich die Sitemap in WordPress macht, z.B. https:\/\/de.wordpress.org\/plugins\/google-sitemap-generator\/<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Es gibt auch&nbsp;<a href=\"https:\/\/www.bing.com\/toolbox\/webmaster\">Bing Webmaster Tools<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"iU0JmjeCl4\"><p><a href=\"https:\/\/de.wordpress.org\/plugins\/smntcs-google-webmaster-tools\/\">SMNTCS Google Webmaster Tools<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;SMNTCS Google Webmaster Tools&#8220; &#8212; Plugin Directory\" src=\"https:\/\/de.wordpress.org\/plugins\/smntcs-google-webmaster-tools\/embed\/#?secret=z3NjwaSFfy#?secret=iU0JmjeCl4\" data-secret=\"iU0JmjeCl4\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr>\n<h2>SEO-Friendly (Basics)<\/h2>\n<p><strong>GESCHWINDIGKEIT =<\/strong> Test Tool von Google: <strong><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=de&amp;utm_source=wmx&amp;utm_campaign=wmx_otherlinks\" target=\"_blank\" rel=\"noopener noreferrer\">PageSpeed Insights<\/a><\/strong><\/p>\n<p>Tipps:<\/p>\n<ul>\n<li>L\u00f6sche die Plugins, die du nicht brauchst!<\/li>\n<li>Optimiere deine Database<\/li>\n<li>Optimiere JavaScript, CSS, HTML etc.<\/li>\n<li>Komprimiere die Fotos<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"GfuZnmwRQW\"><p><a href=\"https:\/\/de.wordpress.org\/plugins\/jetpack\/\">Jetpack\u00a0\u2013 Sicherheit, Backups, Geschwindigkeit und Wachstum f\u00fcr WordPress<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Jetpack\u00a0\u2013 Sicherheit, Backups, Geschwindigkeit und Wachstum f\u00fcr WordPress&#8220; &#8212; Plugin Directory\" src=\"https:\/\/de.wordpress.org\/plugins\/jetpack\/embed\/#?secret=GvYXtGFhWx#?secret=GfuZnmwRQW\" data-secret=\"GfuZnmwRQW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"wvVJEwPT08\"><p><a href=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/\">WP-Optimize \u2013 Cache, Compress images, Minify &amp; Clean database to boost page speed &amp; performance<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;WP-Optimize \u2013 Cache, Compress images, Minify &amp; Clean database to boost page speed &amp; performance&#8221; &#8212; Plugin Directory\" src=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/embed\/#?secret=zDfC1qUA5l#?secret=wvVJEwPT08\" data-secret=\"wvVJEwPT08\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KgzLVBO6Mn\"><p><a href=\"https:\/\/de.wordpress.org\/plugins\/autoptimize\/\">Autoptimize<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Autoptimize&#8220; &#8212; Plugin Directory\" src=\"https:\/\/de.wordpress.org\/plugins\/autoptimize\/embed\/#?secret=PGjDZSNhoM#?secret=KgzLVBO6Mn\" data-secret=\"KgzLVBO6Mn\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fxl3kQXXBK\"><p><a href=\"https:\/\/wordpress.org\/plugins\/tiny-compress-images\/\">TinyPNG &#8211; JPEG, PNG &amp; WebP image compression<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;TinyPNG &#8211; JPEG, PNG &amp; WebP image compression&#8221; &#8212; Plugin Directory\" src=\"https:\/\/wordpress.org\/plugins\/tiny-compress-images\/embed\/#?secret=hQqDJ85iAj#?secret=fxl3kQXXBK\" data-secret=\"fxl3kQXXBK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"OW0ySLcB1O\"><p><a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\">Smush \u2013 Optimize Images | Compress and Lazy Load Images | Convert WebP<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Smush \u2013 Optimize Images | Compress and Lazy Load Images | Convert WebP&#8221; &#8212; Plugin Directory\" src=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/embed\/#?secret=4I5l7ea0hS#?secret=OW0ySLcB1O\" data-secret=\"OW0ySLcB1O\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>SSL =<\/strong> Dank Let&#8217;s Enscrypt kann jeder eine https:\/\/ sichere Seite haben&#8230; schau mit deinem Hostinganbieter weiter.<\/p>\n<p><strong>SOCIALMEDIA<\/strong> = Deine <a href=\"https:\/\/blog.zhdk.ch\/wordpress\/socialmedia-web-verknuepfung\/\">Social Media Accounts mit deiner Webseite verkn\u00fcpfen.<\/a><\/p>\n<p><strong>SEO OPTIMIZATION PLUGINS<\/strong> = Erlauben z.B. das Bearbeiten von Meta Tags, Descriptions, Schlagw\u00f6rtern (Keywords) f\u00fcr jede Page<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ygVjeBUxXR\"><p><a href=\"https:\/\/de.wordpress.org\/plugins\/wordpress-seo\/\">Yoast SEO<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Yoast SEO&#8220; &#8212; Plugin Directory\" src=\"https:\/\/de.wordpress.org\/plugins\/wordpress-seo\/embed\/#?secret=gYYmQWewMd#?secret=ygVjeBUxXR\" data-secret=\"ygVjeBUxXR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ast0UllUJC\"><p><a href=\"https:\/\/de.wordpress.org\/plugins\/easy-wp-meta-description\/\">Easy WP Meta Description<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Easy WP Meta Description&#8220; &#8212; Plugin Directory\" src=\"https:\/\/de.wordpress.org\/plugins\/easy-wp-meta-description\/embed\/#?secret=ZpXc6MWTKx#?secret=ast0UllUJC\" data-secret=\"ast0UllUJC\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>RICH SNIPPETS =&nbsp;<\/strong><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\" target=\"_blank\" rel=\"noopener noreferrer\">Google Test-Tool f\u00fcr strukturierte Daten<\/a>: Von Maschinen interpretierbare Daten -&gt;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"eGDxjoACWW\"><p><a href=\"https:\/\/de.wordpress.org\/plugins\/all-in-one-schemaorg-rich-snippets\/\">Schema &#8211; All In One Schema Rich Snippets<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Schema &#8211; All In One Schema Rich Snippets&#8220; &#8212; Plugin Directory\" src=\"https:\/\/de.wordpress.org\/plugins\/all-in-one-schemaorg-rich-snippets\/embed\/#?secret=sGJqiVnzj0#?secret=eGDxjoACWW\" data-secret=\"eGDxjoACWW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<hr>\n<h2>Web Optimierung<\/h2>\n<h3>GOOGLE ANLAYTICS<\/h3>\n<p><strong>https:\/\/www.google.com\/analytics\/web<\/strong><\/p>\n<p>Du brauchst einen google-Account.<\/p>\n<p>Verwaltung -&gt; Konto erstellen -&gt; Property erstellen (wie bei Google Webmaster Tools, wirst du die Inhaberschaft der Web beweisen m\u00fcssen)<\/p>\n<p>Super Powerful: Echtzeit Analyse, Nutzer\u00fcbersicht (nach demographischen oder geographischen Merkmalen, Interessen, Verhalten&#8230;)<\/p>\n<p>Plugin f\u00fcr die Integration Anlaytics &#8211; WordPress<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"f8uxmLWYs2\"><p><a href=\"https:\/\/de.wordpress.org\/plugins\/google-analytics-dashboard-for-wp\/\">ExactMetrics\u00a0\u2013 Google Analytics-Dashboard f\u00fcr WordPress (Plugin f\u00fcr Website-Statistiken)<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;ExactMetrics\u00a0\u2013 Google Analytics-Dashboard f\u00fcr WordPress (Plugin f\u00fcr Website-Statistiken)&#8220; &#8212; Plugin Directory\" src=\"https:\/\/de.wordpress.org\/plugins\/google-analytics-dashboard-for-wp\/embed\/#?secret=4d6xuXfqSk#?secret=f8uxmLWYs2\" data-secret=\"f8uxmLWYs2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"UY8MR3ZoUT\"><p><a href=\"https:\/\/de.wordpress.org\/plugins\/google-analytics-for-wordpress\/\">MonsterInsights\u00a0\u2013 Google Analytics-Dashboard f\u00fcr WordPress (Website-Statistiken leicht gemacht)<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;MonsterInsights\u00a0\u2013 Google Analytics-Dashboard f\u00fcr WordPress (Website-Statistiken leicht gemacht)&#8220; &#8212; Plugin Directory\" src=\"https:\/\/de.wordpress.org\/plugins\/google-analytics-for-wordpress\/embed\/#?secret=lAgDLTfQ3U#?secret=UY8MR3ZoUT\" data-secret=\"UY8MR3ZoUT\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Genauere Analayse:&nbsp;<a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spezifische URL Google erstellung f\u00fcr Campaigns<\/a><\/p>\n<h3>HOTJAR<\/h3>\n<p class=\"sectionH1\"><span class=\"highlight-word\">Understand your users &#8211;<a href=\"https:\/\/www.hotjar.com\" target=\"_blank\" rel=\"noopener noreferrer\"> see what they see<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SUCHMASCHINENOPTIMIERUNG Es nutzt dir gar nichts, eine super neue Webseite zu machen, wenn niemand diese in Google finden kann. Ja, Google ist einfach zurzeit die wichtigste Suchmaschine. Punkt. Let google know about you Google benachrichtigen, dass du ein neue Webseite hast: Google Webmasters Tools&nbsp;&#8211; NEU: Google Search Console Mit einem google-Konto anmelden (z.B einer gmail-Adresse &hellip; <a href=\"https:\/\/blog.zhdk.ch\/wordpress\/seo\/\" class=\"more-link\"><span class=\"screen-reader-text\">SEO<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":4030,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-232","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.zhdk.ch\/wordpress\/wp-json\/wp\/v2\/pages\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhdk.ch\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.zhdk.ch\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhdk.ch\/wordpress\/wp-json\/wp\/v2\/users\/4030"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhdk.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":22,"href":"https:\/\/blog.zhdk.ch\/wordpress\/wp-json\/wp\/v2\/pages\/232\/revisions"}],"predecessor-version":[{"id":2150,"href":"https:\/\/blog.zhdk.ch\/wordpress\/wp-json\/wp\/v2\/pages\/232\/revisions\/2150"}],"wp:attachment":[{"href":"https:\/\/blog.zhdk.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}