37% of the food waste in Switzerland is produced by swiss households. The projects goal is to reduce that number.
Bread is supposed to be one of the main nutrious goods which is thrown away. The Idea of that project is to recollect it, process and preserve it. beside that Flurin, Lea and Paplo are suggesting a interactive consumers good which is actually targeting a behaviour change. At a first glance a bar is being produced, which is mixed with other preserved goods like dried fruits or vegetables – maybe also saved from the trash bin – and sold at the supermarket. Nevertheless the end product is not the bar itself. It’s the campaign, which is trying to grab peoples attention for a sad story in a humoristic way. The Product is a carrier of information. It is communication the fact, that food is being wasted in tremendous amounts. But it is also using direct speech and tells, that if you want to have a bar made out of less „old bread“, you should stop throwing it. In that sense the consumer can directly take influence on how his bread bar is produced – by acting and start reducing his or her household waste.
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