What_
Approach farming experience to new users

Where_
China. High population cities
Asian market

How_
Bring new solutions to chinese users who don’t know how to start growing their own plants and food and demand new green ideas for home but facilitating the whole process

Who_
young middle-high class
not related with farming process
appreciate design and is curious about new products
independent

Why_
Growing demand of organic products, DIY experiences and new natural trends in the household market. Bring closed solutions to the market.

 

and this is the idea growing wild:

concept_A concept_A_grow